There are several techniques available to integrate your email clicks into your website statistics.

The email solution will give you an indication of the number of times the links included in the header and footer information are clicked. Once clicked and the users arrives at your website you will want to know what happens.

To track this information, Google Analytics is more than capable of tracking the visitor to your website.

Website suggestions:

• Create a page that can only be accessed via the link provided in the email.
• All site visitors who arrive on that page can only do so if they received the email. An accurate way of determining the number of people who clicked through.
• Try to persuade the users who have clicked through to take advantage of a special offer. To take up the offer direct them to a form, that is once again only accessible to users who click through from the email.
• Once they have completed and submitted the form, re-direct the user to a page that can only be reached if automatically redirected after completing the form. You now know that the number of visitors who reach that page is equal to the number of people who submitted an enquiry.

Google Analytics provides a feature that allows you to set up goal conversion measurements. By taking the pages visitors to your site arrive on and pages available only after submitting forms you can determine the percentage of visitors who take up your offers.

Secondary Offers:

You can take it one step further and send the people who take up the initial offer an automated email response thanking them and providing a secondary offer. e.g. The first offer was for a tin of paint, the secondary offer is for a book on painting or paint brushes etc. You can deploy the same measurement cycle now and measure how many customers take up the secondary offer. By making several options available you can determine which products are more popular.

Careful planning ensures you get maximum benefit from your email marketing.

Email is no longer just email, but a valuable marketing and sales tool that will assist in strengthening your company, be it from a branding perspective or revenue generation.

Remember that website rankings on Google are also influenced by well thought out email campaigns. Now every email has a secondary function that contributes to strengthening your search engine rankings.

Conclusion:

The entire process was initiated by the email sent during the course of normal email communication. Taking a look at the number of emails your company sends out during the normal course of business and the opportunities that may present themselves, it makes even more sense to implement.

A great way to promote existing products and services and launch new ones.

Contact us for more detailed information.