All too often the format of the message depends on the creative skills of the person sending out the email. Different customers may think that the accounts department is a separate company to the sales department.

Uniformly formatted emails are now possible. You can manage the formatting as well as the message from a central location. Your customers now get the correct information in the correct look and feel.

Staff information in the footer arrives correctly formatted, with the correct designation and correct contact details. This is followed by the standard legal disclaimer.

Not only do they get the correct information but you can also give them a link to click on to find out more. Now you can drive more traffic to your website and provide a mechanism for the email recipient to do business with you.

Statistics about the number of emails sent and links clicked on will give a good idea about the information your customers found interesting.

Educate:

• Too often customers say “I didn’t know you offered that service” or “I didn’t know that you sold that product range.”
• Remind the people you talk to every day how, what, where, when, why and how often you do what you do.
• Educate customers about what makes your products and services better than the competitors.

Inform:

• Keep your customers up to date with the latest company news.
• Let them know about new products and services you are introducing.
• Ensure your customers always have the correct contact details.

Update:

• Keep your customer up to date with industry news and trends.
• Update them on improvements in what you offer.
• Let them know where to find information on your website.

The more informed your customers are, the more chance you have to increase sales and secure a strong customer relationship.